Precision tone science
Inclusive color models and computer vision isolate undertone, depth, and finish preferences for every complexion.
AI beauty, built for every shade
Our makeup intelligence scans, matches and styles women of ALL shades.
ELEGANT blends computer vision, curated expertise, and joyful AR to close the gap between complexion-specific discovery and the products that truly complement it.
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AR try-on that feels real
Lightweight WebAR renders foundation, lips, and eyes with realistic blending so your customers see the result before they buy.
Guided product rituals
Expert tutorials and dynamic routines turn recommendations into confident self-application and shareable looks.
Experience blueprint
A ritual-first funnel that delights while it converts.
Every step feeds real product telemetry: shade accuracy, bundle acceptance, tutorial completion, and social shares. These signals power your future drops and merchandising.
1. Scan
Capture a selfie or live scan. Our pipeline normalises lighting, maps landmarks, and checks for consent before analysis.
2. Curate
Blend expert rules with feedback loops to assemble complexion, color, and accessory products that respect preferences.
3. Preview
Launch immersive try-on, capture content, and share to socials. Users can compare day vs. night looks instantly.
4. Checkout
Add the full look to cart, save favorites, or share with friends in one tap.
Why it matters
Beauty rooted in trust, not trial-and-error.
We combine equitable shade science with tutorial-led adoption so that every recommendation feels bespoke. Inclusive data sets, bias audits, and human-in-the-loop QA keep the engine honest while your community scales.
92%
of beta testers report a perfect complexion match.
34%
increase in cart value once AR try-on is launched.
What makes it special
- Shade science built around real skin data—no more guessing your undertone.
- Personalized recommendations curated by experts who understand your routine.
- Try every look in AR, save your favorites, and share glow-ups with your friends.
Glow+ membership
Start free, upgrade when you’re ready for extra glow.
Keep the essentials forever or unlock premium filters, weekly looks, and surprise drops with Glow+ tiers.
Glow Free
$0/forever
- Unlimited scans
- 3 curated looks each month
- Standard AR filters
Glow+
$9/month
- Weekly refreshes
- Exclusive AR filters
- Early access to beauty drops
Glow VIP
$79/year
- Everything in Glow+
- Seasonal beauty parcels
- Invite-only masterclasses